Friday, February 17, 2012

Everything you need to know about SEO Marketing Services | Aspen ...

One big guessing game

Search engine optimization, or SEO, is a process wherein a website?s search engine rank is improved through a series of techniques and strategies that will help meet the search engine?s requirements. In simpler terms, SEO marketing services will help fulfil a search engine?s requirement before your website can rank on the first page. Every individual search engine will have its own sets of requirements and even algorithms and only the companies will know of these requirements. The SEO marketer or consultant is tasked with guessing what a website needs to do or achieve before they can be ranked.

A global reach

SEO marketing services had been around for years and considered a dominant force when it came to marketing or building a brand on the Internet. Let?s take a look at some statistical data taken last December 2011:

- The total number of Internet users has grown by 528.1% in a span of 10 years. On December 2000, the total number of Internet users was at 360,985,492.

- Asia alone has 1,016,799,076 Internet users, with 183,963,780 Facebook users.

- North America has 272,066,000 Internet users, comprising at least 13% of the entire world population who uses the Internet.

If you were to build your business or brand online, all you need to do is tap into a tiny fraction of these users to make your business grow.

Some basic facts

As stated earlier, search engines will have different requirements when it comes to ranking on its first few pages. For example, Google might require that your website has 10 pages worth of content. In order for you to achieve that, you?ll need the help of different SEO marketing services. Listed below are just some of the basic SEO services that can help you pass some of the search engine?s requirements:

- Keyword and market research: This is the most basic SEO marketing service where the company will provide you with a list of relevant keywords that people are looking for on the Internet. For example, if you own a manpower agency, the company would be offering keywords like ?manpower service agency? or ?manpower services? for your website. Once your website has its keywords, it can now proceed to the other services.

- Content writing: An SEO company will always have a staff of writers on hand to build unique and relevant content towards your website. For some search engines, relevance is a number one requirement when it comes to ranking, so these writers are tasked with building content that are relevant to your business or website. These writers will also optimize your content by including the keywords that you chose.

- Off-page optimization: Most search engines consider link popularity as a requirement for ranking. With this service, the SEO company will build your website?s link popularity by posting you website?s URL on relevant websites, forums and blog posts.

The final verdict

The SEO industry continues to grow at a steady pace and the popularity and demand for SEO marketing services increases. Small business and huge corporations alike are in a constant race for Internet domination, and a lot of companies have been successful in building their brand and presence on the Internet. After all, if you?ve seen the recent number of Internet users, a small fraction of that can guarantee your business?s online success.

Source: http://acih.org/business/everything-you-need-to-know-about-seo-marketing-services/

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